“When my father, Hannes van Jaarsveld, launched Montego Pet Nutrition in Graaff-Reinet back in 2000, he did so on a simple promise, sealed by a handshake with a local pet retailer that shared our vision. That first order of Montego Classic Adult marked the birth of something much greater than a bag of pet food; it was the beginning of a legacy”.
From Humble Beginnings to Household Trust
Our Classic range was our first step into pet nutrition, and it became the heart of our brand. What began as a single dry product has bloomed into an extensive family of products that includes options for puppies, kittens, adults, seniors, small to giant breeds, wet foods, and snack bars. All crafted to meet every life stage and taste preference.
Quality, Trust & Innovation
From day one, we’ve listened, learned, and perfected our Classic recipes based on feedback from pets, owners, veterinarians, and nutritionists. This continuous refinement underpins Montego’s “Better Every Day” ethos—doing more than feeding pets by nurturing their wellbeing and their quality of life.
A Quarter Century of Impact
It fills me with immense pride to reflect that Classic has grown alongside Montego, propelling us from 65 tonnes a month back in 2000, to over 300 tonnes daily by 2025; from one product to more than 180 across nine brands; and from a single hopeful handshake to a presence in over 20 countries.
As we celebrate our 25th anniversary this June, Classic symbolises more than a food range—it represents trust built through decades of consistent quality, innovation, and care. It’s why so many of you returned to Classic year after year, product after product.
Thank You for Being Part of the Journey
To every retailer who stocked our first Classic bags, every pet owner who trusted our brand, and every animal who loved their bowl of Classic, thank you. Your trust has inspired us to evolve, innovate, and expand. Today, as we step into new markets and grow our global footprint, Classic remains the foundation of our promise.
So, here’s to 25 years of Classic; the bedrock of Montego and a staple in homes across South Africa, and beyond. May the next 25 be filled with even more growth, companionship, and wagging tails.
With heartfelt gratitude,
Johan van Jaarsveld
Managing Director, Montego Pet Nutrition.